Words On A Wine Bottle Matters

Before you buy your next bottle of wine, be sure you’re not being tricked by the language on the bottle. University of Adelaide researchers had 126 regular wine consumers rate the taste of three popular white wines three times: once when no descriptions of the wines were given, a second time with basic descriptions, and a third time with elaborate, emotional descriptions. They found behind its participants said they were around 30 percent more likely to buy the wines with elaborate descriptions, and also rated them higher than wines with no description. Lead study author Dr. Sue Bastian explains, “Wine is more than just about the sensory attributes, like aromas, tastes, flavors, and mouthfeel, in that the story of the people production, quality and provenance are important to the whole wine consumer experience." (Daily Mail)

Harold Mann

Harold Mann

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