'HAPPY DEATH DAY' DELIVERS BOX OFFICE DELIGHT (10/16/2017)
A Blumhouse/Universal horror film with a wee budget, Happy Death Day, has won the box office this weekend, destroying the monster Alcon Entertainment/Sony sequel Blade Runner 2049.
Happy Death Day opened at $26.5 million this weekend, compared with Blade Runner’s $15.1 million in a disappointing second weekend for the hoped-for blockbuster that wasn’t.
The horror film is a high-concept genre pic with a cast of unknowns and very little marketing muscle, whereas Blade Runner features A-Listers Ryan Reynolds and Harrison Ford.
Happy Death Day is also drawing a decidedly younger audience than Blade Runner, with 55% of its viewers being under 25.
Happy Death Day is the third-best start this year for a Blumhouse film, behind Split ($40M) and Get Out ($33.3M).
The cast and filmmakers of Happy Death Day participated in some off-kilter marketing, participating for example in the opening night festivities of Universal Studios Halloween Horror Nights, where The Horrors of Blumhouse had a Happy Death Day themed maze with the killer from the movie.
Observers say all is not lost for Blade Runner though, noting the solid buzz, and long legs it will have as a legacy film. Sony is also reportedly hoping to push the foreign end of the investment.
CHECK IT OUT:
Top 10 Films at the Box Office, Per Deadline:
1.) Happy Death Day (UNI/BLUM), 3,149 theaters / $11.65M Fri. (includes $1M previews) / 3-day cume: $26.5M / Wk 1
2.) Blade Runner 2049 (ALC/WB/SONY), 4,058 theaters (0)/ $4.3M Fri. (-66%)/ 3-day cume: $14.3M (-56%) /Total: $59.8M/ Wk 2
3.)The Foreigner (STX), 2,515 theaters / $4.76M Fri. (includes $775K) / 3-day cume: $12.4M / Wk 1
4.) It (NL/WB), 3,176 theaters (-429) / $1.95M Fri. (-27%)/3-day cume: $6.47M (-35%) / Total: $315.3M / Wk 6
5.)The Mountain Between Us (FOX), 3,259 heaters (+171)/ $1.7M Fri. (-51%) /3-day cume: $5.6M (-47%)/Total: $20.5M/ Wk 2
6.) American Made (UNI), 3,098 (+67) / $1.58M Fri. (-32%)/ 3-day cume: $5.3M (-37%)/Total: $40M/ Wk 3
7.) Kingsman: The Golden Circle (FOX), 2,982 theaters (-506) / $1.48M Fri. (-35%)/3-day cume: $5.1M (-41%) / Total: $89.5M / Wk 4
8.) The Lego Ninjago Movie (WB), 3,053 theaters (-558) / $1M Fri./3-day cume: $4.4M (-37%) / Total: $51.6M / Wk 4
9.) My Little Pony (LG), 2,528 theaters (0) / $955K Fri. (-68%)/3-day cume: $3.7M (-58%) /Total: $15.1M/ Wk 2
10.) Marshall (OR) 821 screens, $1M Fri /3-day: $3M/Wk 1