Living in the bible belt of the U.S. is no joke. A Tennessee movie theater that sits across from a church and next to an elementary school in Dickinson is promoting the latest "Hellboy" move as "Heckboy." The censoring has caused a local buzz around the movie, which grossed $19.8 million in its first two weekends. The theater manager says they avoid putting up words on their sign that may be seen as profanity, and adds that the response to the play on words has been more exciting than expected.